Your rights to use the site

You may access and use this site for lawful purposes and for your own, non-commercial use, such as reading articles, exploring case descriptions, and considering how behavioral finance, trust, and fairness relate to your context. You may share links to our public pages, provided you do so in a way that does not misrepresent our work or suggest any partnership or endorsement without our consent.

These permissions do not grant you any ownership rights in our content or brand. If you wish to reuse materials beyond personal reference or fair citation, you must request and obtain written permission in advance. We may decline such requests where we believe reuse could mislead others or conflict with our ethical standards.

Our rights over content and access

We retain the right to modify, suspend, or discontinue any part of the site, to restrict access where reasonably necessary, and to remove or correct content that is outdated, inaccurate, or inconsistent with our policies. We also retain rights in our names, logos, and frameworks, which may not be used without our permission except as allowed by law.

Exercising these rights does not limit any legal obligations we owe under applicable law, including consumer and data protection rules in India and other mandatory regulations. Where your statutory rights offer stronger protection than these terms, those statutory rights will take precedence.

Your responsibilities and feedback

You remain responsible for ensuring that any information you provide through this site is accurate, lawful, and does not infringe the rights of others. If you choose to share feedback, examples, or questions, you should avoid including confidential or highly sensitive details. We may use anonymised, aggregated insights from enquiries to improve our services and materials, without identifying individuals.

If you believe your rights have been infringed by content on this site, please contact us with enough detail to help us assess the situation. We will review your request in good faith and, where appropriate, take steps consistent with applicable law and our ethical commitments to trust and fairness.

Your legal protections and dispute approach

Nothing in these terms is intended to exclude or limit any rights you have under mandatory law that cannot be waived, such as certain consumer protections or data rights. Where any provision of these terms is found to be invalid or unenforceable, the remaining provisions will continue to apply, and the invalid part will be interpreted as closely as possible to its original intent within the law.

If a dispute arises in connection with this site, we encourage you to contact us first so we can attempt to address your concerns. To the extent permitted by law, and unless mandatory rules require otherwise, these terms are governed by the laws of India and subject to the jurisdiction of the competent courts in India.

No personalised advice

The content on this site is provided for general informational purposes only. It does not constitute personalised financial, investment, tax, legal, or health advice, and it is not a recommendation to take or avoid any particular action. You remain responsible for seeking appropriate professional guidance before making decisions that could affect your finances, legal position, or wellbeing.

Intellectual property use

We or our licensors own the intellectual property rights in the text, graphics, logos, and other materials on this site, unless stated otherwise. You may view, download, or print reasonable portions of content for your personal, non-commercial use, provided you keep all notices intact. You may not copy, modify, distribute, or use our content for commercial purposes without our prior written permission.

Acceptable use obligations

You agree not to misuse this site or interfere with its operation. This includes avoiding attempts to gain unauthorised access, introduce malicious code, collect data unlawfully, or use the site in ways that could damage our systems, reputation, or the rights of others. We may take appropriate steps, consistent with applicable law, to address misuse or suspected misuse.

Third-party links

Links or references to third-party sites, tools, or resources are provided for convenience and context only. We do not control, endorse, or take responsibility for third-party content, products, or services. If you follow a link away from this site, you do so at your own risk and should review the relevant third-party terms and policies separately.

Changes to these terms

We may update, expand, or refine these terms over time to reflect changes in our services, legal requirements, or technical environment. When we do so, we will adjust the effective date shown on this page. We encourage you to review the terms periodically so that you remain aware of the conditions that apply to your use of the site.